Melbourne has become a thriving hotspot for innovation, with startups in fields ranging from tech and sustainability to finance and healthcare making waves locally and globally. Known for its creative energy and supportive business environment, Melbourne attracts entrepreneurs and investors alike. Here are some of the fast-growing startups in Melbourne that are making a big impact and are worth keeping an eye on in 2025!
Linktree is one of the standout stories from Melbourne, offering an easy-to-use tool that helps users consolidate all their links in one place. Whether for social media influencers, businesses, or personal profiles, Linktree’s “link in bio” solution makes it simple to direct followers to multiple destinations. With millions of users worldwide and continued expansion into new markets, Linktree shows no signs of slowing down.
What Makes Them Interesting: Linktree’s ability to simplify online presence management has led to its widespread popularity. They’re constantly innovating with features that make it easier to customize and monetize links.
Mr Yum redefined the dining experience by giving customers the power to view, order, and pay for their food using a digital menu. This contactless solution became especially relevant during the pandemic and has since continued to gain traction, helping venues streamline operations and improve customer experience.
Why We Love It: Mr Yum not only made ordering more convenient but also provided a solution that boosted restaurant profitability in tough times. The app’s popularity is growing beyond Melbourne, making it a big name in hospitality tech.
A global payments giant with roots in Melbourne, Airwallex simplifies international transactions, helping businesses expand globally without the hassle of traditional banking. Its platform offers a range of services, including multi-currency accounts, borderless cards, and payment gateways. The company has seen massive growth and is now valued as one of Australia’s top fintech unicorns.
Standout Feature: Airwallex enables businesses to operate in multiple currencies, manage cross-border expenses, and avoid hefty fees — perfect for Melbourne’s many globally ambitious companies.
Up Banking is reshaping personal banking with a fresh approach that caters to the digital-savvy generation. With a user-friendly app and features like automatic savings, budgeting tools, and zero monthly fees, Up has quickly become a popular alternative for Australians looking for more control over their finances.
What Sets Up Apart: The app’s fun, interactive features — like spending insights and goal-based savings — make managing money simple and engaging. Plus, Up’s community-driven approach and customer service make banking feel personal.
Brosa has tapped into the demand for affordable, stylish, and quality furniture by offering a seamless online furniture shopping experience. The company focuses on delivering well-designed, high-quality pieces directly to consumers, cutting out middlemen. They offer everything from living room essentials to unique decorative items, and their direct-to-consumer model has been a hit.
Why Brosa is a Game-Changer: Their emphasis on high-quality, affordable furniture with a streamlined online shopping experience is resonating with consumers, especially younger buyers looking for convenience and value.
Culture Amp, a people and culture platform, helps organizations improve employee engagement and performance. Its easy-to-use surveys and data analytics tools allow businesses to get a clearer view of their company culture, helping them make data-driven decisions to foster a better workplace environment.
What Makes Culture Amp Special: Culture Amp taps into the growing importance of employee well-being and retention, enabling businesses to build a stronger, more engaged team. The company’s focus on people analytics has made it popular globally, especially in today’s competitive talent market.
Tribe connects brands with micro-influencers to help create authentic, scalable content. The platform makes it easy for brands to engage influencers, manage campaigns, and measure results. With the boom in influencer marketing, Tribe has carved out a unique space for itself.
Why Tribe Stands Out: Its streamlined process for influencer collaboration and its focus on authenticity have made it an invaluable tool for brands wanting to tap into the power of social media without the hassle of traditional campaigns.
Melbourne is full of dynamic startups that are breaking the mold, providing real solutions, and making a name for themselves in their respective industries. Whether by simplifying financial transactions, making dining out easier, or helping brands connect with influencers, these companies show just how vibrant and innovative Melbourne’s startup ecosystem truly is.
If you’re looking to invest, collaborate, or simply stay informed about the latest in business and tech, keep an eye on these fast-growing Melbourne startups in 2025!
